Koohler isn’t an energy drink.
It’s not a soft drink.
And it’s not a replacement for alcohol.
Koohler is a calm drink.
Designed to help you slow down, feel present, and take the edge off, without switching off.
CALMER.
COLLECTED.
Based between New Zealand and Fiji
Less than 5 calories. Alcohol-free. Built for modern life.
Established 2022
We’re on a mission to calm the world down a bit. Because right now, it feels like a classroom with a relief teacher.
A NEW CATEGORY
Koohler is calm in a can. A sigh of relief if it were a drink.
OF DRINK...
KOOHLER
Koohler is calm in a can. A sigh of relief if it were a drink.
A new category of drink
The world doesn't need more simulation
Everything pushes faster. Louder. More.
Koohler goes the other way.
We believe calm is a competitive advantage.
That presence beats pressure.
And that feeling good shouldn’t come with consequences.
Koohler is for after work.
For social moments.
For winding down without checking out.
How it works. Calm, without compromise.
At the heart of Koohler are kavalactones, the active compounds found in the kava root. They’re known for promoting relaxation, easing tension, and supporting a clear state of mind.
We combine kavalactones with:
- L-theanine
- Ashwagandha
- Magnesium
- Monk fruit
The result is a lightly carbonated, naturally flavoured drink that helps you feel calm, clear, and collected.
No sugar hit.
No crash.
No hangover.
Less than 5 calories per can.
Come to Fiji. Leave with Koohler.
Koohler is soon to be available in Fiji first, then the U.S next.
We’re marketing directly to U.S. travellers and tourists from all over the world visiting Fiji, creating curiosity through exclusivity.
You can’t buy it back home.
But you can be the first to try it here.
Available very soon through:
- Resorts
- Hospitality venues
- Duty-free
The story travels home with you and so do the memories, the calm and the connection.
Our IP and the future. Building more than a drink
Koohler’s formulation is proprietary.
But we’re also developing something bigger.
We’re working on an organic aqueous extraction method for kavalactones, moving away from the CO₂ methods commonly used today.
Early testing has shown promising results.
This R&D is part of our long-term roadmap and will be completed through product sales. Once refined, it has the potential to become licensable IP for medicinal manufacturers using kavalactones in supplements or pharmaceuticals.
Koohler today is the drink.
Koohler tomorrow is the platform.
Why Fiji? Built with respect. Launched with purpose.
We’re launching Koohler in Fiji, the spiritual home of kava.
This isn’t just a market decision. It’s a values decision.
Koohler is being built to give back to the people and communities that make it possible, through kava farming, canning, and manufacturing partnerships that create long-term, sustainable livelihoods.
Fiji is also our proving ground.
It’s where we validate demand, test the experience, and learn in a real market before scaling globally.
Our team is comprised of genuinely gifted minds
Arran started Koohler after a personal experience that made him realise there was no simple, off-the-shelf way for people to relax without alcohol or medication. That insight became the core of everything we’re building. He’s driven by purpose, human connection, and a belief that calm should be as easy to access as a drink from the fridge. Arran steers Koohler’s vision and makes sure every decision we make ties back to the real reason this brand exists.
Lynley has over 30 years of experience in the food and nutrition industries, spanning academia and commercial research. She specialises in the development and commercialisation of complex nutritional foods and navigates the science and regulatory landscape with precision. Her work bridges rigorous research with real-world product development, helping ensure Koohler is safely formulated, compliant, and built to scale.
Simon brings deep experience from consumer marketing, including field marketing leadership for Red Bull across North America. He knows how to build brands that people feel something for and how to launch into competitive spaces with clarity and creativity. At Koohler, Simon leads brand strategy and market positioning, shaping how we show up in the world and how people come to understand calm as a category.
Joe comes to Koohler with deep roots in beverage innovation and brand building. As co-founder and CEO of Six Barrel Soda, he helped grow a local craft drinks brand into a product stocked across multiple markets, blending creativity with real-world commercial sense. His work as a startup advisor and accelerator lead combined with his background in hospitality and brand growth gives Koohler an edge in user experience, scaling strategy, distribution thinking, and early category adoption.
Kaushik leads our supply strategy for kava and key ingredient sourcing. He builds and manages relationships with farmers, canners, co-packers, and partners who help bring Koohler to life. He ensures the ingredients we choose not only meet quality and compliance standards, but align with the ethical, community-focused approach Koohler stands for. His work keeps the product grounded, traceable, and connected to the people who produce what we use.
Koohler. Calmer & Collected.
Founded in New Zealand.
Launched in Fiji.
Built for the world.
WANT TO BE PART OF IT?
We’re actively looking to connect with people who:
- Work directly with tourists in Fiji
- Understand hospitality, retail, and on-ground activations
- Want to help shape how Koohler shows up in the world
If you’ve got first-hand experience and ideas worth testing, we’d love to talk.
